IDEAS FROM WPP COMMERCE • How Creepy is too Creepy? A Research Study On Living Commerce • The DTC brands are coming! The DTC brands are coming! • BS Free D2C • The Science of WOW: Winning at Walmart • Marketing to The "Green" Target Guest: How Refined Audience Selection & Measurement Changed Our Marketing Approach • Surfing the retail media Riptide • Era of E-Commerce: Tapping Today’s Discovery Platforms for Better Business Results • Developing People and Partnerships for the New Age of Commerce • Beyond Best Practices: Separating leaders from followers on Amazon • You’re measuring it all wrong – Start measuring Outcomes • It’s Alive! Humanizing Your Brand with AI • Influencer ABCs: Actionable Analytics for Brands and Commerce • Are Brands Undervaluing Minority Consumer Spending Power • Four trends every CMO needs to know for retail in 2019 • Accelerating commerce through visual discovery • The New Chinese Revolution: How China Is Reshaping Retail 103