2007 was the year that our industry changed forever. Events that didn’t seem connected then have converged today. Apple launched the iPhone. Google bought DoubleClick for $3bn. Microsoft bought aQuantive for $6.7bn. WPP bought 24/7 Real Media, the advertising technology company, for $649m – a significant acquisition for us. And we launched Stream. The initial concept of an "unconference" touched down in a two-Trident Club Med outside Athens. Strangely, I don’t remember being nervous about it, despite inviting 200 people, including many of our clients, to an event with absolutely no agenda and where I had no idea what would happen. Peter Cowie dressed up as a circus lion-tamer for the Extravaganza. Marissa Meyer was chased around her room by a moth the size of a small bird. A famous music industry executive flew in on his private jet, took one look at his hotel room, and left. We also spent two days discussing and debating the future of our industry, with no hierarchy and no PowerPoint; launching new businesses and forming friendships. Stream is now rolled out around the world, with events in Greece, South Africa, Brazil, India, Singapore and the US. In many ways, Stream is a model for WPP – an inclusive, inspiring and collaborative event – where the best people come together to build the future. Mark Read. CEO, WPP. 23